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Home > Wen Yuan (Primary School Edition) > 2020 No.01 > 短视频新闻发展策略研究——以央视新闻为例

  • 短视频新闻发展策略研究——以央视新闻为例

    Author(s)：

    王伊灵

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.01

    Affiliations：

    浙江工业大学 浙江 杭州 310000

    Abstract：

    随着互联网技术、5G和新媒体的发展,短视频以其独特的碎片化、直观立体等优势迎合着现代社会发展以及年轻人快节奏生活的潮流,逐渐取代深度文本和转瞬即逝的音频,由此进入了"全民短视频"的时代,构架起短视频的宏大矩阵.央视新闻作为国家声音的传播者,《新闻联播》被人们称作"中国政治的风向标".本文以研究央视新闻发展转型模式为例,总结短视频矩阵下当代主流媒体发展短视频新闻,改变新闻传播方式的策略.

    Keywords：

    短视频新闻;央视;转型策略

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    [1] 王伊灵.短视频新闻发展策略研究——以央视新闻为例[J].Wen Yuan (Primary School Edition),2020(01),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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