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Home > Wen Yuan (Primary School Edition) > 2020 No.01 > 基于在线开放课程背景下市场营销教学模式改革的研究与实践

  • 基于在线开放课程背景下市场营销教学模式改革的研究与实践

    Author(s)：

    朱云娜

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.01

    Affiliations：

    郑州财经学院 河南 郑州 450000

    Abstract：

    21世纪,信息技术在教育领域已经成为教学的中流砥柱,学生和教师对信息化时代的接受度也是比较高的.这是由于,在信息时代,高校学生可以更快更好地获取学习资源,而原本的教学模式在信息化趋势的冲击下已经变得过于单一,早已无法满足现在学生的多元化发展需求.因此,如今的市场营销教学应该学会与时俱进,教师应当采用更加高效的线上线下相结合的教学方式,加强课堂学习与线下教学的融合.

    Keywords：

    在线开放课程;市场营销;改革创新

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    [1] 朱云娜.基于在线开放课程背景下市场营销教学模式改革的研究与实践[J].Wen Yuan (Primary School Edition),2020(01),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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