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Home > Wen Yuan (High School Edition) > 2020 No.06 > 项目教学法在市场营销专业中的应用探究

  • 项目教学法在市场营销专业中的应用探究

    Author(s)：

    梁晓丽

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.06

    Affiliations：

    河北省怀来县职业技术教育中心 河北 张家口 075400

    Abstract：

    市场营销专业具有很强的实用性,项目教学法在市场营销专业中的应用具有重要的意义.市场营销专业不仅需要教师给学生灌输一定的理论知识,还要开展实践教学,通过真实的感受,加深学生的理解,让学生能够学以致用,提高了学生的实际应用能力,为学生以后的工作奠定了基础.本文从项目教学法在市场营销专业中应用的优势入手,并对具体的应用方式作了探讨.

    Keywords：

    项目教学法;市场营销;应用探究

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    [1] 梁晓丽.项目教学法在市场营销专业中的应用探究[J].Wen Yuan (High School Edition),2020(06),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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