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Home > Wen Yuan (High School Edition) > 2020 No.06 > 网红直播带货的价值变现路径分析

  • 网红直播带货的价值变现路径分析

    Author(s)：

    李清

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.06

    Affiliations：

    广东省佛山市北滘职业技术学校 广东 顺德 528311

    Abstract：

    随着互联网技术的不断发展,4G、5G技术的成熟,以及快递行业的相依相随,直播搭上了高速发展的快车,近半年来,网红带货颠覆了传统的销售模式,成了一种零售业新销售模式.现如近,网红带货的领域遍布极广:美妆、美食、洗护、服饰等等贴近人们日常实际生活的产品都会出现在各大网红的直播间,甚至在前一段时间,有一著名女主播在直播间"售卖"火箭.由此,依托直播系统的"边直播边卖货"的直播电商新浪潮,以不可逆之势,抢占市场.

    Keywords：

    网红直播带货;价值变现;路径分析

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    [1] 李清.网红直播带货的价值变现路径分析[J].Wen Yuan (High School Edition),2020(06),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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