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Home > Wen Yuan (High School Edition) > 2020 No.06 > 新时期我国民营企业市场营销战略管理策略探析

  • 新时期我国民营企业市场营销战略管理策略探析

    Author(s)：

    曹静宇

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.06

    Affiliations：

    包头轻工职业技术学院 内蒙古 包头 014030

    Abstract：

    改革开放以来,民营企业得到快速发展.市场营销战略管理作用逐渐显现成效,已经成为民营企业在市场上生存发展的重要手段.然而,在市场营销战略管理方面,民营企业还存在对营销战略认识不足、营销过程手段单一、营销人员的素质不高等问题,由此导致其不能顺应市场环境的变化.因此需要企业管理层的重视.

    Keywords：

    民营企业;营销战略管理;营销

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    [1] 曹静宇.新时期我国民营企业市场营销战略管理策略探析[J].Wen Yuan (High School Edition),2020(06),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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