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Home > Wen Yuan (High School Edition) > 2020 No.05 > "互联网+"环境下陕西眉县猕猴桃营销案例分析

  • "互联网+"环境下陕西眉县猕猴桃营销案例分析

    Author(s)：

    胡英

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.05

    Affiliations：

    重庆师范大学 重庆 北碚 400700

    Abstract：

    我国每年农产品产量大且质量优,但在营销上却收效甚微.近年来"互联网+"给传统行业带来了创新变革和提高.合理的让"互联网+"模式与农产品营销相融合,因此应该利用"互联网+"模式的优越性,切实提高农产品营销效果.本文通过研究"互联网+"模式的特点,对陕西省眉县猕猴桃农产品营销的成功案例进行分析,从中进行营销策略的经验借鉴.

    Keywords：

    "互联网+";农产品营销;案例分析

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    [1] 胡英."互联网+"环境下陕西眉县猕猴桃营销案例分析[J].Wen Yuan (High School Edition),2020(05),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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