网络短视频传播对中国文化"走出去"的启示——以李子柒视频走红为例_OpenScirbe Publishing

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网络短视频传播对中国文化"走出去"的启示——以李子柒视频走红为例

Author(s)：
黄静

Publication Title：

Wen Yuan (High School Edition) 2020 No.05

Affiliations：
四川农业大学四川都江堰 611830

Abstract：
网络短视频因其具有的各种优势,逐渐成为传播文化的重要手段.但在利用网络短视频向外传播文化的过程中出现了视频质量良莠不齐、文化认知差异等问题,如何克服这些困难,更好地将网络短视频与文化传播相结合是一个值得思考的问题.本文以李子柒网络短视频海外走红为例,分析其走红现象中蕴含的中外文化差异以及其存在的问题,讨论网络短视频传播对于中国文化"走出去"的启示.

Keywords：
网络短视频;文化传播;文化差异

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[1] 黄静.网络短视频传播对中国文化"走出去"的启示——以李子柒视频走红为例[J].Wen Yuan (High School Edition),2020(05),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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