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Home > Wen Yuan (High School Edition) > 2020 No.04 > “互联网+”时代的品牌营销战略与实施路径

  • “互联网+”时代的品牌营销战略与实施路径

    Author(s)：

    杨国强

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.04

    Affiliations：

    海南淇赢科技有限公司 海南 海口 571924

    Abstract：

    与传统媒体相比，新媒体技术在传播方式和传播速度等方面都具有更大优势，因此目前发展迅速。除此之外，新媒体正在对企业的营销环境产生深远影响，并使许多企业的营销范围迅速扩大。与此同时，新时代的媒体攻势极大地加剧了企业的市场竞争，迫使企业根据营销环境和消费者购物模式的变化，主动去创新自身营销模式，调整自身营销策略，并根据时代潮流发展选择全新的营销渠道，以提高自身整体营销水平，取得更好的业务发展成果。

    Keywords：

    品牌营销战略；实施路径；“互联网+”时代

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    [1] 杨国强.“互联网+”时代的品牌营销战略与实施路径[J].Wen Yuan (High School Edition),2020(04),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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