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Home > Wen Yuan (High School Edition) > 2020 No.04 > 浅谈品牌图书的打造

  • 浅谈品牌图书的打造

    Author(s)：

    李学群

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.04

    Affiliations：

    江西省南昌市

    Abstract：

    在品牌竞争时代背景下，图书出版事业要想获得良好的发展，在新时代产生旺盛的生命力，较为重要的一点就是要认真打造图书品牌，形成品牌效应，在图书出版工作中创造巨大的经济效益和社会效益。本文将图书品牌的打造作为研究对象，针对打造图书品牌的原因进行解析的基础上，重点对打造图书品牌的策略进行了论述，仅供参考。

    Keywords：

    图书品牌；图书策划；品牌效应

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    [1] 李学群.浅谈品牌图书的打造[J].Wen Yuan (High School Edition),2020(04),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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