文化旅游转型升级下研学旅行创新思路辨析_OpenScirbe Publishing

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文化旅游转型升级下研学旅行创新思路辨析

Author(s)：
魏新德

Publication Title：

Wen Yuan (Primary School Edition) 2020 No.03

Affiliations：
郑州电子信息职业技术学院

Abstract：
从产业角度来讲，研学旅行产业属于大文旅产业的范畴。在文化旅游转型升级的大背景之下，研学旅行的主体中小学生是敏感人群，目前整个行业大部分还处于不温不火的状态。在研学旅行“井喷”之前，我们有充分理由来思考如何避免重蹈旅行社的覆辙，我们也有充分时间来反思研学机构的商业模式。

Keywords：
文化旅游；研学旅行；创新

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[1] 魏新德.文化旅游转型升级下研学旅行创新思路辨析[J].Wen Yuan (Primary School Edition),2020(03),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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