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Home > Wen Yuan (Middle School Edition) > 2020 No.03 > 课程思政理念下药品市场营销学教学改革探索

  • 课程思政理念下药品市场营销学教学改革探索

    Author(s)：

    罗兴

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.03

    Affiliations：

    辽源职业技术学校

    Abstract：

    新时代背景下,课程思政成为高等院校教学改革的重要内容。《医药市场营销学》是中医药院校市场营销相关专业核心课程,本文从课程介绍、思政元素挖掘和实施方法、课程教学效果评价三方面,探讨思想政治教育元素融入专业课堂教学各环节,实现思想政治教育与知识体系教育的有机统一。

    Keywords：

    课程思政；医药营销；教学设计

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    [1] 罗兴.课程思政理念下药品市场营销学教学改革探索[J].Wen Yuan (Middle School Edition),2020(03),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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