电商直播助农模式创新研究

Author(s)：

方卉1 胡小玥2 赵骏3 金婕4

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.03

Affiliations：

1.湖北工业大学工程技术学院；2.湖北工业大学工程技术学院； 3.湖北有鲤电子商务有限公司；4.湖北工业大学工程技术学院

Abstract：

直播行业的兴起为脱贫攻坚的工作提供了新的思路，带动了中小农户的经济发展。本文首先概述了电商直播助农现状，接着分析了电商直播助农的新模式及效果，然后根据电商直播助农存在的困境提出了优化路径，进一步助力农村经济的健康持续发展。

Keywords：

直播带货；电商助农；创新

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[1] 方卉1,胡小玥2,赵骏3,金婕4.电商直播助农模式创新研究[J].Wen Yuan (Middle School Edition),2020(03),.

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