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公共文化服务背景下的群众文化活动品牌建设路径

Author(s)：
贺佳

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.03

Affiliations：
宁夏中卫市沙坡头区旅游文化体育服务中心

Abstract：
伴随着时代的飞速发展与我国经济体系的不断变化，人民群众的生活质量得到显著提升，城市化的建设也在向着人民群众所需求的方向逐渐趋于多元化发展，在这一大时代背景下，群众对精神文化提出更高要求，基于此，作为服务于人民的群众文化活动也应当得到升级与优化，打造群众文化活动品牌成为热点。本文就从群众文化活动品牌建设的思想内涵出发，结合当前时代发展趋势来深入探析如何立足于公共文化服务，构建群众文化活动品牌。

Keywords：
公共文化服务；群众文化活动；品牌建设

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[1] 贺佳.公共文化服务背景下的群众文化活动品牌建设路径[J].Wen Yuan (Middle School Edition),2020(03),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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