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Home > Wen Yuan (High School Edition) > 2020 No.01 > 论卡通形象介入下休闲食品包装设计的研究——以良品铺子为案例

  • 论卡通形象介入下休闲食品包装设计的研究——以良品铺子为案例

    Author(s)：

    廖思维

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.01

    Affiliations：

    长沙市电子工业学校 湖南 长沙 410000

    Abstract：

    随着社会的发展,人们的生活水平不断提高,休闲食品在人们的生活中占有重要的位置.休闲的食品的包装往往在很大程度上影响消费者的选择,卡通形象在休闲食品的包装设计中发挥着巨大的作用,在商品和消费者之间架起良性沟通的桥梁.卡通形象介入食品包装,增强了人们对于产品的喜爱,提高了品牌的知名度.以"良品铺子"品牌为案例,文中阐述了在卡通形象介入下,良品铺子的包装袋的设计,卡通形象运用在书签中的设计等.

    Keywords：

    卡通形象;休闲食品包装

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    [1] 廖思维.论卡通形象介入下休闲食品包装设计的研究——以良品铺子为案例[J].Wen Yuan (High School Edition),2020(01),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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