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Home > Wen Yuan (High School Edition) > 2020 No.01 > 从市场营销角度分析比较《小时代》与《那些年》

  • 从市场营销角度分析比较《小时代》与《那些年》

    Author(s)：

    薛梅

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.01

    Affiliations：

    广西师范大学出版社 广西 桂林 541002

    Abstract：

    一部电影要想取得较好的票房收入,不仅在前期准备和拍摄期间投入大量人力物力财力,更要在结束电影制作后,投入更多的精力制定电影宣传策略,好的宣传策略直接影响电影票房.要想保证电影票房,就要从根本处着手,保证电影质量,即使不用太花哨的营销手段,也能招揽大批观众.希望电影工作者能将注意力放在提高电影质量上,而不是用投机取巧的方式赢得一时的电影票房.

    Keywords：

    市场营销角度;分析比较;《小时代》;《那些年》

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    [1] 薛梅.从市场营销角度分析比较《小时代》与《那些年》[J].Wen Yuan (High School Edition),2020(01),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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