EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (High School Edition) > 2020 No.01 > 浅析大学生陌生人社交软件的产品设计与推广——以芥末校园、summer校园为例

  • 浅析大学生陌生人社交软件的产品设计与推广——以芥末校园、summer校园为例

    Author(s)：

    张斯然

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.01

    Affiliations：

    北京师范大学艺术与传媒学院 北京 100875

    Abstract：

    在移动互联网的热潮下,移动端应用程序无疑是移动互联网最直接的入口,而大学生正是其主要使用群体之一.以活跃在全国各大高校的两种校园社交APP——芥末校园、summer校园为例,在文献调研、用户访谈、体验式调查的基础上,通过对比分析这两款校园社交产品的用户群体定位、功能设置与社交模式、用户体验、营销与推广方式的异同,对大学生陌生人社交软件的产品设计与推广进行探讨,总结该类产品功能设计的规律与运营推广的策略.

    Keywords：

    大学生社交APP;芥末校园;summer校园;产品功能;营销推广

    Views
    2
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 张斯然.浅析大学生陌生人社交软件的产品设计与推广——以芥末校园、summer校园为例[J].Wen Yuan (High School Edition),2020(01),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号