EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (High School Edition) > 2020 No.01 > 《消费心理学》课程教学改革研究

  • 《消费心理学》课程教学改革研究

    Author(s)：

    薛孟开

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.01

    Affiliations：

    河南经贸职业学院 河南 郑州 450000

    Abstract：

    《消费心理学》作为高职营销类专业的基础课程,处于一个相对尴尬的境地.心理学的教学是一个长期过程,学生的学习也是一个逐步深入的过程,浮于浅表的心理学教学使得营销类高职学生缺乏独立思考,探索事物现实规律的能力.从而影响学生在实践过程中的判断能力.本研究集中作者多年相关课程的教学经验,针对课程目标和课程教法提出几点思考及《消费心理学》融入"人文色彩"的课程改革的建议.

    Keywords：

    消费行为学;人文色彩;课程改革

    Views
    5
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 薛孟开.《消费心理学》课程教学改革研究[J].Wen Yuan (High School Edition),2020(01),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号