EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (High School Edition) > 2020 No.01 > 市场营销专业融入课程思政存在的问题及对策研究

  • 市场营销专业融入课程思政存在的问题及对策研究

    Author(s)：

    张磊 刘鑫

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.01

    Affiliations：

    哈尔滨金融学院 黑龙江 哈尔滨 150030

    Abstract：

    在市场营销专业课程中开展课程思政建设,可以使学生在接受专业知识的同时建立起正确的人生观和价值观.课程思政教育对提升当代大学生的综合素质以及满足现阶段全面发展人才的需求具有重要作用.本文首先分析了市场营销学课程思政教育的重要性,接着从教师思政意识、机构设置及课程设计分析了目前市场营销专业课程思政教育存在的问题,并提出相应的对策建议.研究为全面有效培养综合型的市场营销专业人才提供一定的借鉴和参考.

    Keywords：

    市场营销学;课程思政;对策建议

    Views
    6
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 张磊,刘鑫.市场营销专业融入课程思政存在的问题及对策研究[J].Wen Yuan (High School Edition),2020(01),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号