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Home > Urban and Rural Studies > 2019 No.09 > 基于大数据的电力营销管理创新探究

  • 基于大数据的电力营销管理创新探究

    Author(s)：

    江华华 吴雪琼 余娜

    Publication Title：

    Urban and Rural Studies 2019 No.09

    Affiliations：

    国网河南省电力公司信阳供电公司

    Abstract：

    电力企业应用大数据技术可以实现电力企业海量数据的数据挖掘、数据总管和数据存储协同运营,可以挖掘电力大数据的价值链和信息源,服务电力企业优化营销策略,预测发展趋势和提升运维管理水平,实现电力企业效益最优化.电力大数据可以实现海量电力数据存储分析、多样化结构类型数据建模,海量数据的数据流呈现和实时处理,实现电力大数据价值挖掘的最大化.

    Keywords：

    大数据;电力营销;管理创新

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    [1] 江华华,吴雪琼,余娜.基于大数据的电力营销管理创新探究[J].Urban and Rural Studies,2019(09),.

城镇建设
Urban and Rural Studies

Language: 中文

CN：10-1589/TU

ISSN：2096-6539

Publication Frequency: 半月刊

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