新国潮背景下西安购物中心“国潮”营销的发展路径研究_OpenScirbe Publishing

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Home > Wen Yuan (Middle School Edition) > 2020 No.02 > 新国潮背景下西安购物中心“国潮”营销的发展路径研究

新国潮背景下西安购物中心“国潮”营销的发展路径研究

Author(s)：
党晶晶1 　任羽萱2 　开丽比努尔·艾尼瓦尔3 　梁赵缠4

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.02

Affiliations：
陕西科技大学经济与管理学院，陕西　西安　710021

Abstract：
自2018年以来，国潮经济发展规模迅速扩张，已经成为推进文化创新、促进产业优化升级不可或缺的一环，国潮迸发出强大的增长活力和后劲。在国内众多城市中，西安历史底蕴丰富，国潮经济发展更为迅速。这对于国潮营销来说既是机遇也是挑战。因此本文选择西安市购物中心进行市场调查，旨在研究其现存模式下国潮产品及服务市场消费驱动与障碍，分析了其优势、挑战以及发展路径的建议，分析其用户满意度评价及建议，真正实现国潮文化促盛世。

Keywords：
国潮消费；市场前景；中国优秀传统文化

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[1] 党晶晶1,任羽萱2,开丽比努尔·艾尼瓦尔3,梁赵缠4.新国潮背景下西安购物中心“国潮”营销的发展路径研究[J].Wen Yuan (Middle School Edition),2020(02),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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