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融媒体时代播音主持角色定位要求及转型路径

Author(s)：
程东云

Publication Title：

Wen Yuan (High School Edition) 2020 No.02

Affiliations：
大理市融媒体中心

Abstract：
由于我国市场经济的发展以及网络事业的蓬勃兴起，不少新兴产业应运而生，比如网上广播产业，越来越多的人开始接触这一产业，并获得了可观的业绩。随着互联网的迅猛发展，广播电视等传统媒体与新兴媒体快速整合，加之自媒体的崛起，传统的播音、主持模式受到挑战，播音主持风格面临转型。如何能使广大播音员主持人紧跟时代步伐以更好地实现战略转变呢？笔者认为，播音员主持人需要以平和的心态、积极的作为迅速地融入社会，大胆地实践，并进一步巩固自身的基本技能，这样才能在共融媒介环境中寻求新的角色定位，实现新的超越。

Keywords：
融媒体时代；播音主持；转型；发展

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[1] 程东云.融媒体时代播音主持角色定位要求及转型路径[J].Wen Yuan (High School Edition),2020(02),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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