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Home > Wen Yuan (High School Edition) > 2020 No.02 > 关于井冈山红色文化自媒体传播路径研究

  • 关于井冈山红色文化自媒体传播路径研究

    Author(s)：

    卢佳琳

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.02

    Affiliations：

    江西干部学院

    Abstract：

    井冈山红色文化是我党和广大群众信念支柱，但在它的传播过程中面临着来自互联网端的各类非主流思想的影响。在这样的背景下，井冈山红色文化需要与时俱进通过构建自媒体传播矩阵，需要明确传播主体、传播受众、传播方式、传播内容、传播平台，并且要与受众形成良性互动，要形成可控化的自媒体传播路径，保证井冈山红色文化真正地落地。

    Keywords：

    井冈山红色文化；自媒体传播；传播路径

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    [1] 卢佳琳.关于井冈山红色文化自媒体传播路径研究[J].Wen Yuan (High School Edition),2020(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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