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Home > Wen Yuan (High School Edition) > 2020 No.02 > 体认视角下公益广告的多模态转喻分析 ——以反家庭语言暴力公益广告《嘘》为例

  • 体认视角下公益广告的多模态转喻分析 ——以反家庭语言暴力公益广告《嘘》为例

    Author(s)：

    张悦 李瑛

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.02

    Affiliations：

    西华大学外国语学院

    Abstract：

    近年来，公益广告多以动作、图像、声音、文字等多种模态呈现其广告价值。本文基于体认语言学理论，从多模态转喻角度分析反家庭语言暴力公益广告《嘘》的四种转喻：具体指代抽象”“容器指代内容”“结果指代过程”和“部分指代整体”等，旨在警示家长切莫因不经意间的指责形成语言暴力，从而给孩子留下终生的心理伤痕，影响孩子身心健康发展。

    Keywords：

    公益广告《嘘》；多模态转喻；体认语言学

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    [1] 张悦,李瑛.体认视角下公益广告的多模态转喻分析 ——以反家庭语言暴力公益广告《嘘》为例[J].Wen Yuan (High School Edition),2020(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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