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Home > Wen Yuan (High School Edition) > 2020 No.02 > 数字化转型下服装品牌营销渠道的创新策略探讨

  • 数字化转型下服装品牌营销渠道的创新策略探讨

    Author(s)：

    汪莉

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.02

    Affiliations：

    深圳市宝安职业技术学校 广东 深圳 518128

    Abstract：

    随着数字时代的到来，传统的服装品牌营销策略已经难以具备核心竞争力，国内各大服装品牌都面临着前所未有的机遇和挑战。如何突破上游流动的边界，实现产品供求的转换，是当前创新战略的关键。因此，服装品牌的数字化转型营销势在必行。而随着网络技术的日益优化，社会各行业也在逐步启动数字化转型。基于此，本文首先简要分析了数字化转型下服装品牌营销渠道的发展现状，其次深入研究了服装品牌数字化转型营销中存在的问题，最后从五个方面探讨了数字化转型下服装品牌营销渠道的创新策略，以此来供相关人士交流参考。

    Keywords：

    数字化转型；服装品牌营销渠道；创新策略

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    [1] 汪莉.数字化转型下服装品牌营销渠道的创新策略探讨[J].Wen Yuan (High School Edition),2020(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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