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Home > Wen Yuan (Primary School Edition) > 2021 No.12 > 技能大赛推动高职院校市场营销课程教学改革的实践探索

  • 技能大赛推动高职院校市场营销课程教学改革的实践探索

    Author(s)：

    王笑霞

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.12

    Affiliations：

    广东创新科技职业学院

    Abstract：

    当今社会，伴随着科技的快速发展，我国经济形势蒸蒸日上，因此国家越发重视营销人才的培养，人才需求量越来越大。目前，高职院校为社会提供了大量人才，但是在市场营销课程教学中还是存在一定的缺陷，然而高校市场营销技能大赛在教学改革发展中发挥着重大作用。为了培养出适应社会发展的市场营销人才，必须从根本上解决当前市场营销课程教学中存在的问题。结合当前市场营销专业学生参加技能大赛的实践活动，合理有效地进行教学改革，从而提高学生的专业学习和实践能力，为社会提供更多高素质应用型人才。

    Keywords：

    技能大赛；市场营销；教学改革；应用型人才

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    [1] 王笑霞.技能大赛推动高职院校市场营销课程教学改革的实践探索[J].Wen Yuan (Primary School Edition),2021(12),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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