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社交网络背景下市场营销模式探讨

Author(s)：
刘颖

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.12

Affiliations：
江苏省徐州技师学院江苏徐州 221000

Abstract：
现代市场营销策略需要紧随社交网络的发展，努力探索市场营销发展规律，结合当代消费者的实际需求来创新自身营销理念，社会化媒体的营销已经成为了目前全球市场营销的主要模式。全新的时代背景给市场营销带来挑战的同时也带来了发展机遇，需要企业或商家紧抓消费者需求，开展更高效的营销模式。本文以此分析了社交网络对市场营销的影响，阐述了社交网络背景下市场营销发展特点，最后提出了社交网络背景下开展市场营销模式策略，希望能提供帮助。

Keywords：
社交网络；市场营销；消费者；需求

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[1] 刘颖.社交网络背景下市场营销模式探讨[J].Wen Yuan (Primary School Edition),2021(12),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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