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后疫情时代短视频营销模式浅析

Author(s)：
林筱妍

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.12

Affiliations：
北京交通大学

Abstract：
新冠疫情对全球的商业活动都造成了很大的冲击，人类的消费行为正在加速从线下转向线上。同时，短视频营销也正在加速取代传统的营销模式。本文首先阐释了短视频营销的内涵，对后疫情时代的短视频营销模式进行了分类，并通过对短视频营销社区化、头部化和多元化趋势的详细介绍与分析，展望了其未来的发展前景。

Keywords：
新冠疫情；短视频营销；营销模式

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[1] 林筱妍.后疫情时代短视频营销模式浅析[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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