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Home > Wen Yuan (Middle School Edition) > 2021 No.12 > 创新群众文化服务，打造群众文化品牌

  • 创新群众文化服务，打造群众文化品牌

    Author(s)：

    张延兄

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.12

    Affiliations：

    互助土族自治县文化馆

    Abstract：

    近年来，国家一直在大力推动群众文化活动的发展，这为我们创新发展群众文化服务提供了极好的社会环境。为了更好地理解群众文化服务内涵，我们需要从概念入手，分析群众文化的定义和具体内容。我国一直在大力推崇各地区的群众文化建设，但是目前的群众文化建设活动太过于因循守旧，没有形成属于群众自己的品牌文化。因此主要讲述群众文化品牌的概念以及类型，并提出打造群众文化品牌的重要性和现实意义，此外对如何打造群众文化品牌提出相关建议，以此来促进群众文化品牌的建立与发展。

    Keywords：

    群众文化品牌；文化服务；策略

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    [1] 张延兄.创新群众文化服务，打造群众文化品牌[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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