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大数据环境下的电子商务企业营销探究

Author(s)：
范奎林王乃林

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.12

Affiliations：
利津县工业和信息化局

Abstract：
随着信息科技的推广和普及，大数据对市场营销的作用贡献也越来越大，依靠数据评估和分析，能够了解客户需求偏好，有针对性地进行商品供应，简化营销过程和所需成本费用。因此大数据分析已经成为电子商务营销管理的一种重要手段，能够加快实现电子商务变革与创新。

Keywords：
大数据；电子商务；营销；优化策略

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[1] 范奎林,王乃林.大数据环境下的电子商务企业营销探究[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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