数字化给营销和渠道带来的颠覆性变化_OpenScirbe Publishing

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数字化给营销和渠道带来的颠覆性变化

Author(s)：
王宇

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.12

Affiliations：
苏美达股份有限公司

Abstract：
数字时代市场营销和渠道发生了颠覆性变化，许多新的营销模式出现在市场中，市场渠道也不断得到拓宽。研究数字化给市场营销和渠道带来的变化有助于企业长效发展，从而促进市场繁荣。实现这一目标既要结合企业运营模式和数字化对市场的具体影响进行综合性评定，这样才能进一步推动市场发展，使得市场营销模式更加完善，市场渠道变得更加多样化。

Keywords：
数字化；市场经济；营销；渠道

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[1] 王宇.数字化给营销和渠道带来的颠覆性变化[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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