市场经济下电力企业市场营销的创新策略_OpenScirbe Publishing

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市场经济下电力企业市场营销的创新策略

Author(s)：
高腾

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.12

Affiliations：
国网河南省电力公司焦作供电公司

Abstract：
电力经济关乎我国国民经济的发展。也关乎到人们生产生活的方方面面。电力营销是为了实现电力供求关系具有协调性，电力企业与用户之间构建密切的合作伙伴关系，并通过自身营销业务，推动用户主动改善用电方式和消费行为，进而增加企业收益。电力企业在复杂变化的市场环境下，为了满足人们的实际电力需求，应采取一系列与市场相关的经营活动，向用户提供所需的电力产品和服务，更好地实现企业目标。电力营销的实质是对电力市场的需求水平、时间进行调整，通过提升服务质量，保证用户合理用电。

Keywords：
市场经济；电力企业；市场营销；创新策略

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[1] 高腾.市场经济下电力企业市场营销的创新策略[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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