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基于大数据的烟草企业营销创新应用

Author(s)：
苏丹

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.12

Affiliations：
湖南省烟草公司湘西自治州公司龙山县分公司

Abstract：
烟草行业本身属于垄断行业，掌握大量终端零售资源。在烟草营销中融入大数据技术，是希望垄断企业也可以向市场化靠拢。利用大数据加强烟草客户精准管理、精准营销，不仅能促进营销决策优化，还能为客户提供更加便捷的服务体验，实现消费环节的公开化和透明化。同时，大数据技术可以促进品牌发展体系、烟草市场体系、供需动态平衡体系等的发展，促进行业发展质量提升。

Keywords：
大数据；烟草；市场营销；互联网

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[1] 苏丹.基于大数据的烟草企业营销创新应用[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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