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Home > Wen Yuan (High School Edition) > 2021 No.12 > 群众文化活动品牌化建设的路径探索

  • 群众文化活动品牌化建设的路径探索

    Author(s)：

    邱昌亮

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.12

    Affiliations：

    江西省文化馆

    Abstract：

    近些年来，我国经济实现了飞速发展，社会主要矛盾发生了变化，人民群众的追求也逐渐从物质生活转向精神生活，更加注重生活质量的提升。在这一现实情况下，做好群众文化活动，加强群众文化活动的品牌化建设已经成为大势所趋。本文就群众文化活动品牌化建设的重要性进行了简单阐释，总结了在这一过程中存在的问题，并提出了具体的解决路径，希望能够落实好群众文化活动品牌化建设工作，充分发挥群众文化活动的优势和价值，丰富人民群众的精神世界，提升他们的生活幸福感和满意度。

    Keywords：

    群众文化活动；品牌化建设；路径

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    [1] 邱昌亮.群众文化活动品牌化建设的路径探索[J].Wen Yuan (High School Edition),2021(12),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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