绝对伏特加酒的创意之道_OpenScirbe Publishing

Online Submission Pre-typesetting Academic Support

Home > Wen Yuan (High School Edition) > 2021 No.12 > 绝对伏特加酒的创意之道

绝对伏特加酒的创意之道

Author(s)：
李颖

Publication Title：

Wen Yuan (High School Edition) 2021 No.12

Affiliations：
山东工艺美术学院

Abstract：
好的创意是旧的元素新的组合。格式塔心理学家的试验表明，当一种简单规则的图形呈现在眼前时，人们会感觉极为平静，相反杂乱无章的形使人产生烦躁之感，而真正引起人兴趣的形，则是那种介于两者之间的、稍微背离规则的图形即同构图形。广告信息的传达在媒体高速发展的今天，创意制胜是企业的极致追求。绝对伏特加正是运用此元素同构的方式，屡试不爽，在其品牌传播的过程中，不断地提升自己的品牌形象。

Keywords：
广告传播；广告创意；同构

Views
6

Citations
0

Downloads
0

Favorites
0

Full Text

Download PDF

Cite

Favorited

Favorite

Share via WeChat

Scan to share on WeChat

Mobile Reading

Scan to read on mobile

Cite

Copy

[1] 李颖.绝对伏特加酒的创意之道[J].Wen Yuan (High School Edition),2021(12),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

Recommended Articles

Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing: Pre-typesetting; Article Retrieval

News: Latest news; Industry news

Academic Support: Language editing; Translation; International dissemination

Journal: Wen Yuan (Primary School Edition); Wen Yuan (Middle School Edition); Wen Yuan (High School Edition); Urban and Rural Studies

Contact Us

027-59496650

Office

Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province

User Agreement Privacy Policy

鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号