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Home > Wen Yuan (High School Edition) > 2021 No.12 > 数字时代背景下书店经营模式的研究——以诚品书店为例

  • 数字时代背景下书店经营模式的研究——以诚品书店为例

    Author(s)：

    庞硕

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.12

    Affiliations：

    河北科技大学（新校区） 河北 石家庄 050018

    Abstract：

    传统的实体书店常常定为为卖书，而诚品书店不仅仅是卖书，还是读书的舒适场所，并且是购物餐饮娱乐和文化等等融为一体的经营模式，这种多元化的经营的服务发展模式值得我们每个创业者学习。显然单一的模式难以满足群众的需求，多元化发展才是未来实体书店发展的出路。本文以诚品书店为研究对象，通过上网查询案例分析。从“视听触嗅味”五个方面对诚品书店的发展过程和多元化服务详细介绍诚品书店的服务品质。

    Keywords：

    诚品书店；视听触嗅味；服务品质

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    [1] 庞硕.数字时代背景下书店经营模式的研究——以诚品书店为例[J].Wen Yuan (High School Edition),2021(12),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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