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Home > Wen Yuan (High School Edition) > 2021 No.12 > 川渝居民中医药文化及短视频认知现状调研与创作策略研究

  • 川渝居民中医药文化及短视频认知现状调研与创作策略研究

    Author(s)：

    王欢 苟静 陈玲 钟迎春 李潇潇通讯作者

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.12

    Affiliations：

    四川中医药高等专科学校，四川 绵阳 621000

    Abstract：

    中医药及其文化是我国宝贵的物质精神财富，将中医药文化与短视频相结合，是与时俱进的传承及弘扬策略。本文以川渝地区居民为调研对象，从中医药文化认知接受现状、短视频接触现状以及中医药短视频发展愿景三个方面，探究符合人群喜好的中医药主题短视频创作方向，并提出具体实施策略，为推动中医药文化的正确传播提供数据支持。

    Keywords：

    中医药；短视频；调研；创作；策略

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    [1] 王欢,苟静,陈玲,钟迎春,李潇潇通讯作者.川渝居民中医药文化及短视频认知现状调研与创作策略研究[J].Wen Yuan (High School Edition),2021(12),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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