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Home > Wen Yuan (High School Edition) > 2021 No.12 > 开封城市形象的话语建构

  • 开封城市形象的话语建构

    Author(s)：

    庄俊红

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.12

    Affiliations：

    昆明学院 人文学院 云南 昆明 650000

    Abstract：

    本文以近五年来《光明日报》和China Daily中有关开封城市形象的报道为研究语料，以话语建构为研究框架，目的是为了研究国内主流媒体报道中所形成的关于开封的城市形象。开封城市形象的建构主要是集中于城市产业形象不足，生活宜居形象充实以及旅游城市形象鲜明这三个方面。媒体所具有的开放性、用户选择性和不同新闻体裁具有的特性让城市形象通过这一媒介进行建构和传播具有一定的难度，所以只有结合合理的城市营销策略和城市发展规划才能够找好自己的城市发展定位。

    Keywords：

    开封；城市形象建构；话语建构

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    [1] 庄俊红.开封城市形象的话语建构[J].Wen Yuan (High School Edition),2021(12),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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