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Home > Wen Yuan (Primary School Edition) > 2021 No.11 > 新媒体环境下的广告设计课程教学创新思考

  • 新媒体环境下的广告设计课程教学创新思考

    Author(s)：

    赵雪丽

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.11

    Affiliations：

    西安思源学院

    Abstract：

    随着当今时代的不断发展及进步，科学技术水平不断提高，因此，新媒体在各个领域得到广泛的利用，特别是在广告设计课程当中，新媒体已经逐渐渗透到其中的方方面面。本文首先对新媒体环境下的广告特点进行概述，其次指出广告设计教学中存在的问题，并对新媒体环境下广告设计课程的教学进行改革与创新，只有这样，才能够不断推陈出新，促进广告业的发展。

    Keywords：

    新媒体；广告设计；课程

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    [1] 赵雪丽.新媒体环境下的广告设计课程教学创新思考[J].Wen Yuan (Primary School Edition),2021(11),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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