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Home > Wen Yuan (Primary School Edition) > 2021 No.11 > 哔哩哔哩平台的高校形象建设SWOT分析——以西藏大学建校70周年为契机

  • 哔哩哔哩平台的高校形象建设SWOT分析——以西藏大学建校70周年为契机

    Author(s)：

    单永飞 秦海涛

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.11

    Affiliations：

    西藏大学文学院 850000

    Abstract：

    本文从建设高校形象入手，通过探讨高校形象具有的内外在要素，特有的独特性、相对稳定性、继承性、价值性等特点，以及大众媒介渠道对高校形象的表现进行分析，从而以理论和实证研究的方式说明西藏大学应如何在以哔哩哔哩为代表的自媒体平台上建设高校形象。

    Keywords：

    哔哩哔哩；西藏大学；高校形象；SWOT

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    [1] 单永飞,秦海涛.哔哩哔哩平台的高校形象建设SWOT分析——以西藏大学建校70周年为契机[J].Wen Yuan (Primary School Edition),2021(11),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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