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Home > Wen Yuan (High School Edition) > 2021 No.11 > 基于翻转课堂的高职市场营销专业教学路径

  • 基于翻转课堂的高职市场营销专业教学路径

    Author(s)：

    孟莉

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.11

    Affiliations：

    襄阳职业技术学院

    Abstract：

    快速变化的市场环境对市场营销专业教学模式提出了更高的要求，翻转课堂作为新教学模式与市场营销专业教学新要求有极高的契合度，但现有的研究成果对此讨论较少。基于此，本文构建了市场营销专业翻转课堂教学提升模型，通过课程内容划分、教学模式选择、翻转课堂提升三个方面将翻转课堂教学模式引入市场营销专业教学之中，从而发挥学生的学习积极性，打牢专业基础知识，改善思维模式，切实提升学生解决市场营销复杂问题的能力。

    Keywords：

    翻转课堂；高职；市场营销；教学路径

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    [1] 孟莉.基于翻转课堂的高职市场营销专业教学路径[J].Wen Yuan (High School Edition),2021(11),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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