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融合媒体在企业文化传播中的应用

Author(s)：
李悦莉

Publication Title：

Wen Yuan (High School Edition) 2021 No.11

Affiliations：
云南省烟草公司

Abstract：
面对互联网的快速发展和信息社会的到来，企业可利用新媒体技术传播覆盖优势，将企业价值观和文化通过不同渠道传播给产品或服务端的每一个人或者组织，从而推动培养企业文化构建。与传统媒体相比，融合媒体传播的范围更加广泛，速度更加快速，传播途径更加便捷，互动优势更加显著，存在许多传统媒体不具备的优势，为企业的文化传播和发展提供了新的机遇。本文分析了融合媒体传播企业文化的前景和优势，提出应用新媒体开展企业文化传播的方法。

Keywords：
融合媒体；企业文化；传播渠道

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[1] 李悦莉.融合媒体在企业文化传播中的应用[J].Wen Yuan (High School Edition),2021(11),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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