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Home > Wen Yuan (High School Edition) > 2021 No.11 > 浅谈基于客户分群方法在电力互联网服务渠道精准营销推广的实践应用

  • 浅谈基于客户分群方法在电力互联网服务渠道精准营销推广的实践应用

    Author(s)：

    吴海波

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.11

    Affiliations：

    广东电网客户服务中心 广东 广州 528099

    Abstract：

    以电力企业互联网服务渠道基础客户数据与客户交互数据为基础，基于客户分群方法论和精准服务理念在电力营销推广中的应用研究，帮助国内电力企业以及其他相关企业加深对互联网渠道客户的了解，掌握互联网渠道客户实际需求，实现对客户的个性化、差异化、精准化服务，提升客户满意度，推动电网智能化发展，助力进一步优化营商环境。

    Keywords：

    客户分群；精准营销；大数据；电力企业

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    [1] 吴海波.浅谈基于客户分群方法在电力互联网服务渠道精准营销推广的实践应用[J].Wen Yuan (High School Edition),2021(11),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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