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Home > Wen Yuan (Primary School Edition) > 2021 No.10 > 新时代下高职市场营销课程教学思政元素融合研究

  • 新时代下高职市场营销课程教学思政元素融合研究

    Author(s)：

    孟莉

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.10

    Affiliations：

    襄阳职业技术学院

    Abstract：

    在高校落实立德树人根本任务的过程中，课程思政建设是重要举措,将其贯穿于人才培养体系始终，将每门课程的育人作用有效发挥出来，可促进专业化人才培养质量的有效提升。从根本上说,高职市场营销课程思政建设是一场教学方法、教学内容以及课程体系的综合性改革,相关改革工作的终极目标指向人才培养质量与课程教学质量提升。高职院校应紧扣这一终极目标，优化市场营销课程教学理念、内容与方法。基于此，本文结合笔者实践经验，就新时代下高职市场营销课程教学思政元素融合进行研究。

    Keywords：

    新时代；高职；市场营销课程；思政元素；融合

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    [1] 孟莉.新时代下高职市场营销课程教学思政元素融合研究[J].Wen Yuan (Primary School Edition),2021(10),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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