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自媒体时代的广告文案写作方法初探

Author(s)：
李慧

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.10

Affiliations：
黑龙江生态工程职业学院

Abstract：
在移动互联网技术支持下的自媒体时代中，广告内容、形式以及传播渠道等方面发生了明显变化，同时也为广告文案创作带来的巨大变革。而广告领域中，为保证文案创作水平，需要加强对自媒体时代各种环境和条件思考，明确环境变化，并以此为基础，结合时代发展趋势，思考新时期适合的文案写作方法，从而推动广告领域变革。基于此，本文从自媒体时代入手，探讨自媒体时代特点，并分析广告文案创作环境发生的变化，然后思考在自媒体时代下广告文案的新型写作方法。

Keywords：
自媒体时代；广告文案；写作方法

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[1] 李慧.自媒体时代的广告文案写作方法初探[J].Wen Yuan (Middle School Edition),2021(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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