浅析商品包装在市场营销中的重要性_OpenScirbe Publishing

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浅析商品包装在市场营销中的重要性

Author(s)：
常曼曼

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.10

Affiliations：
襄阳职业技术学院商学院

Abstract：
成语买椟还珠讲述的是一个楚国人为了把自己的珍珠卖出去，特地用高档的木料和香料为珍珠做了漂亮的包装盒。结果，客户拿大价钱买了盒子之后，却把珍贵的珍珠还给了楚国人。这个故事本来是讽刺不分主次，本末倒置，但从营销的角度来说，我们也看到重视包装的风气自古有之。时至今日，包装在营销中发挥的作用越来越重要。

Keywords：
市场营销；包装；品牌

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[1] 常曼曼.浅析商品包装在市场营销中的重要性[J].Wen Yuan (Middle School Edition),2021(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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