EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (Middle School Edition) > 2021 No.10 > 浅析社群营销模式在小众运动服饰品牌中的应用研究——以“LULULEMON”品牌为例

  • 浅析社群营销模式在小众运动服饰品牌中的应用研究——以“LULULEMON”品牌为例

    Author(s)：

    刘乙 童爱华

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.10

    Affiliations：

    沙洲职业工学院

    Abstract：

    以“LULULEMON”品牌的社群营销模式为例，对这种模式在品牌推广、产品营销、品牌文化塑造等方面的优势进行分析，针对当下国内小众运动品牌在品牌文化塑造及营销方式方面存在的种种问题，提出对应的解决方案。

    Keywords：

    社群营销模式；“LULULEMON”品牌；小众运动服饰品牌；营销方式革新

    Views
    3
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 刘乙,童爱华.浅析社群营销模式在小众运动服饰品牌中的应用研究——以“LULULEMON”品牌为例[J].Wen Yuan (Middle School Edition),2021(10),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号