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新能源发展背景下电力市场开拓过程中电力营销问题

Author(s)：
姜靖昱温冰洋

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.10

Affiliations：
国网陕西省电力有限公司白河县供电分公司陕西白河

Abstract：
对电力行业而言，新能源虽然给电力行业的发展注入了生机和活力，有效解决了电能紧缺问题，但同时也对电力企业的运营管理提出了更高的要求，尤其是在电力企业市场化的过程中，企业间的市场竞争趋于白热化，传统电力营销模式的弊端不断凸显，成为制约电力企业市场开拓的重要因素。鉴于此，本文先探讨了电力市场开拓过程中存在的营销问题，然后对新能源发展背景下电力营销策略进行探讨。

Keywords：
新能源；市场开拓；电力营销

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[1] 姜靖昱,温冰洋.新能源发展背景下电力市场开拓过程中电力营销问题[J].Wen Yuan (Middle School Edition),2021(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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