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本科院校市场营销专业课程教学改革与创新实践

Author(s)：
沈洋

Publication Title：

Wen Yuan (High School Edition) 2021 No.10

Affiliations：
桂林信息科技学院

Abstract：
近些年国内度高等教育进行改革，其中为了针对高校的教学水平进行提高，教学资源配置是关注重点，在各大应用型本科高校开展课程中，市场营销专业课程地位举足轻重，而该课程所涉及的教学相关改革也直接影响着我国应用型本科教育培养系统的道路。本篇针对现今市场营销专业课程在教学过程中存在的不足进行论述并给出优化提升意见，为课程教学提供研究参考价值。

Keywords：
应用型；市场营销；改革；创新

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[1] 沈洋.本科院校市场营销专业课程教学改革与创新实践[J].Wen Yuan (High School Edition),2021(10),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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