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Home > Wen Yuan (High School Edition) > 2021 No.10 > 汉服品牌营销策划方案--以半日闲为例

  • 汉服品牌营销策划方案--以半日闲为例

    Author(s)：

    唐慧敏 季敏 吴双

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.10

    Affiliations：

    南京科技职业学院

    Abstract：

    近些年来，随着社会生产力不断提高以及人们的生活水平日渐提高，人们在解决了吃饱穿暖的基本生理需求后，开始去寻求精神文化领域的认同感。汉服文化从此脱颖而出，南京半日闲汉风馆作为一家专业的汉服体验写真馆，同样面临着多方的竞争，为了在这样的竞争下，实现公司的稳步发展，本文以南京半日闲汉风馆为例，以南京市场为依托进行品牌营销策划。

    Keywords：

    汉服；市场分析；营销策划

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    [1] 唐慧敏,季敏,吴双.汉服品牌营销策划方案--以半日闲为例[J].Wen Yuan (High School Edition),2021(10),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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