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互联网+时代企业市场营销的优化创新

Author(s)：
郭亮

Publication Title：

Wen Yuan (High School Edition) 2021 No.10

Affiliations：
河南工业职业技术学院河南南阳 473000

Abstract：
随着当前经济全球化进程逐渐的加快，互联网技术的发展，使得企业的营销模式、管理模式发生翻天覆地的变化，企业想要在激烈的竞争中获得优势，必须保证自身所具备的市场营销模式处于一个与时俱进的状态，使得自身有着更加灵活的营销方式。在全新的背景之下，对于企业制定市场营销战略而言，必须主动地适应时代发展，同时制定出与适合自身发展的营销战略。本文就立足互联网+背景下，针对企业市场营销做出分析，提供一些建议。

Keywords：
市场营销；优化措施；互联网+；主要策略

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[1] 郭亮.互联网+时代企业市场营销的优化创新[J].Wen Yuan (High School Edition),2021(10),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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